Childhood is Calling™

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Introduce your kids to the taste of real strawberries at breakfast. Click here for real savings.

Get your coupon now.

Introduce your kids to the taste of real strawberries at breakfast. Click here for real savings.

Childhood is Calling™

Click on any of the links below to play your favorite Rice Krispies® commercials.

  1. Rice Krispies® with Real Strawberries
  2. Cocoa Krispies®
  3. Rice Krispies® Treats
  4. Rice Krispies® Original


Musical cereal, birds chirping, laughter – this is the soundtrack of childhood. Remember a simpler time with "Over the Rainbow (Hawaiian Version)," performed by Israel Kamakawiwo'ole, which was used in previous Rice Krispies commercials. Preview the song in iTunes.

Rice Krispies® with Real Strawberries Cocoa Krispies® Rice Krispies® Treats
Rice Krispies® Original