People & Planet
Kennedy Rice Mill
The family roots run deep, farming rice for nearly 60 years in Northeast Louisiana. When their father retired, sisters Patchez, Felicity, Chantel and Meryl took over, and continue to grow their family business by providing delicious, high quality ingredients. They grow rice used to make Rice Krispies Treats® Homestyle bars, and they offer their rice in stores around the country under the 4Sisters rice brand.
Boys & Girls Clubs of America
The Kellogg's® Rice Krispies Treats® brand has teamed up with Boys & Girls Clubs of America to encourage children and families to play, create, and connect.
As part of the “Treat. Eat. Compete.” campaign – turning snack time with Rice Krispies Treats® bars into game time – Ludacris and Kellogg’s® Rice Krispies Treats® brand dropped a limited-edition game set that’s perfect for getting the whole family together around the table, complete with five games centered around the beloved brand and bars we love to eat.
“Treat. Eat. Compete.” marks the start of a relationship between Rice Krispies Treats® and Boys & Girls Clubs of America. The relationship will provide multiple opportunities for children to connect through play and signifies the synergies between Rice Krispies Treats® – a brand that celebrates simple moments of connection – and Boys & Girls Club of America – an organization committed to providing a safe haven for children.